Content Ninja's Weblog

An exploratory journey on the edge of newspaper evolution

The gospel according to social media January 21, 2009

Filed under: social media — contentninja @ 7:00 am
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Transparent screen attempt
Image by jpstanley via Flickr

Content Ninja is taking the evangelizing on the road.

@jenneumann and @HeatherMSmith have asked me to join them in a presentation next week for the Chamber Academy, a B2B series sponsored by the Cedar Rapids Chamber of Commerce.

We’ll be talking about why businesses need to get involved with social media and how to use it for business. Some key points we’ll be making: listen, engage, contribute, keep it real and it’s not an age thing.

To register for Social Media Workshop 2.0 – Making it Work for your Business or to get more information, see the Chamber’s site. Also check out the nifty wiki that Jen created. It’ll be stocked with additional info and reading for business owners.

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Lost and found January 20, 2009

Filed under: Because — contentninja @ 11:54 am
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Over the weekend, I saw the trailer for the new “Lost Boys” movie.

It made me laugh for two reasons:

1) I’m now old enough that the “creative” machine in Hollywood is revisiting the movie franchises of my youth. (1987 for original film. I was an undergrad.)

2) Corey Feldman. He still looks 12. What’s he ingesting these days, Dick Clark Elixir? (And how do I get some?)

It also reminded me that I really liked the soundtrack to the original film, so I went looking for the tape. Yes, the tape. I didn’t even own an original. Someone had copied it for me.  It was long gone, lost in the downsizing of some move since college. (Note to self: Look up that soundtrack on iTunes.)

It’s also a timely reminder that today, no matter how crazy and tumultuous, is tomorrow’s nostalgic memory (if not fond, at least distant). I enjoyed that first movie and the music, and if I want to enjoy them now, it’ll be via Netflix and an iPod, not the original media of VHS and cassette tape. I adored college — figuring out who I am, what I like, what I’m good at, all in the unique incubator of campus life. Would I go back to 1987 and that awkward, sometimes painful, period of discovery? Nope, not on your life.

Yes, life is insane right now. Imploding media industry, reorg at work, historical inauguration, cavernous recession. It’s not the end of the world as we know it, however. Keep perspective, and keep looking forward.

Who are you? What do you like? What are you good at? Reach for truly creative opportunities that match your passion. Life shouldn’t be a rerun. Don’t settle for remakes. Let the soundtrack of your life be a mix of your own choosing. No going back.

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