Content Ninja's Weblog

An exploratory journey on the edge of newspaper evolution

Embrace the disruption and win the war November 11, 2008

Filed under: innovation,journalism,video — contentninja @ 1:56 pm
Tags: , ,
My New Video Camera

Image by Ezalis via Flickr

Brit Paul Bradshaw attended the Society of Editors 08 meeting in the United Kingdom recently and posted at his Online Journalism Blog video of Michael Rosenblum’s presentation.

Rosenblum is a former CBS news producer turned independent video journalist.  Bradshaw presents Rosenblum in three videos, totalling roughly 20 minutes. Yes, it’s linear video, and it’s worth every minute. (There is some blue language about halfway through first video.)

Rosenblum rocks the boat, and it’s a wonderful ride.

I’ve been chided for not exploring the future of TV news enough in this blog. Rosenblum takes it on, no holds barred. His point is that TV news, as it’s always been done, is ridiculously overpriced. You no longer need all those editors, producers and $500,000 editing bays, he says. Hire six quality journalists,  outfit them each with an $800 point-n-shoot video camera, teach them to edit on a Mac laptop and send them out the door to find stories in their communities. Heck, they can even work from home. It’s not just talk; he’s doing these things.

Are you listening, newspapers? Rosenblum says newspapers need to stop fighting that disruptive technology known as the Internet and start doing this, too — because the Web demands video, that’s why. “You are not in the newspaper business!” he says, explaining that we’re in the business of delivering stories to our communities and charging advertisers for the eyeballs. And we can still do that on the Internet, he says, and save money, too.

And lest we get all dismissive and elitist about those less-expensive VJs — as we journos are wont to do with experimental stuff (see mainstream media’s hypercritical response to David Cohn’s crowd-funded Spot.us) — Rosenblum points out that there are talented journalists who can be tapped for these jobs and that mainstream media companies will attract them.

“Journalists aren’t made; they’re born,” Rosenblum says, quoting a colleague. Damn right we are, and we can do this.

Still have doubts? Rosenblum points out that embracing disruptive technology has been a winning strategy since 1356. Listen to his Edward III story in second video for details.

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One Response to “Embrace the disruption and win the war”

  1. David Says:

    Good to see that there are some out there that get it and are willing to go there.


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