Content Ninja's Weblog

An exploratory journey on the edge of newspaper evolution

Existential angst May 2, 2008

Filed under: social media — contentninja @ 3:18 pm

My blog stats are down. My brand is apparently flagging.

This social media stuff is cool and making human connections via the technology is incredibly invigorating, but gosh, it’s a lot — a lot of social media tools, a lot of time, a lot of angst. We Media Guru Jason Kristufek and I were talking over lunch today about all the networks we’re now in, what a disappointment some of them are, how often we’re blogging and what a struggle it can be to keep up.

And the guilt. Mamma mia! I blogged only twice last week! My stats are down! I’m behind reading my feeds! I’m a failure as a human being! Sigh.

My angst goes even deeper than that. Am I adding value to the conversation?

I draw attention to some of the cool things in my favorite feeds for the purpose of grass-roots evangelizing, but let’s face it, a lot of us are reading, and writing about, the same feeds — Jason, Jamie Kelly, some folks in IT, Tom Altman and the guys at E-Me. That’s just here, in our little corner of the universe. Get out on the Web, and there are thousands of voices hammering on media innovation, newspaper evolution, journalism and democracy, social media tools …

What do I add? Maybe nothing. Maybe a little. I got an e-mail one Saturday night from colleague Dale Jones in The Gazette’s sports department. He was reading this blog and shot me a note to comment. I cannot describe how gratifying that was.

He’s part of my community, and we made a connection over this ninja gig using the technical tools. (Now, if I could get him to tweet, that would be even better.) Point is, at the end of the day, it’s the human connections that make it all worthwhile, and that’s why I add my voice to the din.

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One Response to “Existential angst”

  1. Chuck Peters Says:

    Annette –

    I agree that this blogosphere, and the whole Web 2.0 explosion, can be a disorienting cacophony. As our friend Tom quoted, Context is King.

    We need to figure out a way to allow people to quickly find the valuable, relevant content, augment if they want, and move on.

    Our friend Bernie summed it up pretty well at


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