Content Ninja's Weblog

An exploratory journey on the edge of newspaper evolution

In my tribe April 30, 2008

Filed under: innovation,journalism,social media — contentninja @ 2:50 pm
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Content Ninja is back from last week’s reconnaissance missions, and I must say, context gathering is a beautiful thing. But I digress. Some cool things I’ve come across, now that I’m caught up with feeds, e-mail, voice-mail and meetings.

Paul Bradshaw has a terrific post at Online Journalism Blog on the myriad ways “Journalists Can Master Twitter.” The post is worth reading just for his list of recommended Twitter tools that can stock your contacts list. I especially like Gridjit.

J.Deragon defines a new term — socialutions — in his post “What is Socialutions?” at Social Media Today. He defines it this way:

“(P)eople, communities and organizations leveraging technology to interact with people for the purpose of solving problems. The act of working together with others to create new solutions to old paradigms of communications and interaction without boundaries and with limitless reach.”

He further suggests that old paradigms must be completely abandoned.

“For the old to adapt and flourish in the new paradigm they must understand the dynamics, the tools and the methods of Socialutions. Otherwise any attempts to leverage the new paradigm by forcing it to fit into old methods will create social rejections and the old problems will remain however the results will be worse than previously experienced.”

And lastly, Francois Gossieaux shares a slide presentation at Emergence Marketing in his post “2008 Tribalization of Business Study-Preliminary Results.” Which is an incredibly academic title for a really accessible slide show on community building and what works. (To see slides, click “view” next to Slideshare icon below.)

Although the presentation was written from a marketing perspective, it has value for us, too. I found slides No. 16 (“Community features contributing the most to effectiveness”) and No. 17 (“The biggest obstacles to making communities work”) to be most relevant.

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  1. […] In my tribe « Content Ninja’s Weblog coverage of the tribalization of business study (tags: tribalization community) […]


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