Content Ninja's Weblog

An exploratory journey on the edge of newspaper evolution

We got the beat March 15, 2008

And a third experiment: ( Here, 13 beat reporters, from 13 news organizations, are adding social media — from blogs to Facebook pages to Twitter ( — to their repertoire of reporting tools to maximize coverage of their diverse beats. For the best look at how it’s going, read the analysis section: 

This is the most academic experiment in the bunch I’m studying. It’s actually one of many experiments by ( The latter was started by Jay Rosen, an associate professor at New York University’s J-school and author of the PressThink blog (

Speaking of things to watch, Rosen’s blog is worth adding to your favorite feeds.