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Is the vision just crazy talk? We talk about being digital first, separating content from product and fostering relationships with and among our communities, but c’mon. Can we really change the world from Cedar Rapids-Iowa City, Iowa? Can one little ol’ regional paper stumble upon a solution to the newspaper industry’s woes?
Maybe we can’t find a solution that fits the entire industry, but I believe we can find the solution that fits us and that serves as an example for companies like us.
She has a small, independent company in Wyoming — a Western state that’s still classified by the Census Bureau as “frontier” and that boasts an average population of five people per square mile. She and her colleagues were smart enough to recognize back in the mid-’90s the importance of the Internet and, later, the importance of Web 2.0. They embraced the disruptive technologies and built a successful tourism company “in the middle of nowhere.”
“It was mid-2006″ she writes, “when we realized that the customer would be increasingly in charge and that they would be all that mattered in the new landscape.”
Most of the news industry has yet to figure that out, but I’m thinking that if a ’90s start-up in Wyoming can make it, so can we.