Content Ninja's Weblog

An exploratory journey on the edge of newspaper evolution

What she said June 2, 2008

Filed under: social media — contentninja @ 4:22 pm
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Beth Kanter

Image by eschipul via Flickr

I’ve written about David Cohn, from BeatBlogging.org, before. Today he has posted a video interview with Beth Kanter, a star in social media adoption among non-profits. In the video, Kanter outlines her “cute dog theory.”

It’s a darn good and succinct description of the process that Content Ninja is pursuing. And Kanter articulates it much better than I have to date.

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