Content Ninja's Weblog

An exploratory journey on the edge of newspaper evolution

iJournalism? October 14, 2008

Filed under: journalism,newspapers — contentninja @ 7:00 am
Tags: , ,
Into the woods

Image by ~jjjohn~ via Flickr

What if newspapers could adopt the iTunes business model?

Leonard Witt, lead blogger at the Public Journalism Network, wonders about that.

“What if  — and this is really a big ‘what if’ — what if news organizations put together divisions that worked at producing blockbuster productions that people might actually want to download via iTunes or something similar. What if you had produced a video or audio production that was so popular that 100,000 people downloaded it at 99 cents. Getting 100,000 sales would pay for one journalist.”

Witt speculates that such content would not be hard news and not made by the newsroom. His “pop culture division” would live separate from the news operation, like today’s advertising department. And like advertising, the division’s revenues would support hard news journalism.

This former features editor finds it heartwarming to think that features content could be the salvation of newspapers. It’s good work if you can get it. :)

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One Response to “iJournalism?”

  1. Greg Says:

    Honestly, I had not read your blog when I made my ITunes comment today. It’s a great model. Very interactive and intuitive.


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