I love this! The Medill students are calling the partnership with us the Crunchberry Project, because of Cedar Rapids’ breakfast-cereal aroma, courtesy of Quaker Oats. They’re blogging about what they’re doing at http://crunchberry.org Professor Rich Gordon also blogged an introduction to the project at http://www.pbs.org/idealab/2008/10/medill-student-innovators—-i.html
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Am I the only one who lives here and can’t smell it? The only odor I detect — since Farmstead left, that is — is when the landfill south of downtown acts up.
I filled out the online survey for that project, and I’ll follow it with interest.