Comments on: Invest a little, gain a lot http://contentninja.wordpress.com/2008/05/14/invest-a-little-gain-a-lot/ An exploratory journey on the edge of newspaper evolution Sun, 05 Apr 2009 20:38:35 +0000 http://wordpress.com/ hourly 1 By: contentninja http://contentninja.wordpress.com/2008/05/14/invest-a-little-gain-a-lot/#comment-103 contentninja Thu, 15 May 2008 14:33:59 +0000 http://contentninja.wordpress.com/?p=39#comment-103 Allen: Thank you. Chuck: Yes, but I'd also argue that the acronyms/names aren't getting any less tortured. :) Matthew: I wasn't thinking strictly national advertisers. If we can create the buckets of advertising content, then conceivably we could put local advertisers in those buckets as well for users to choose from, right? And what if a user wants (it's possible, although not a given) only local ads? You also raise a good point about the revenue. We make advertising money by delivering reach. If ads are opt-in, what does that do to the revenue model? Allen: Thank you.

Chuck: Yes, but I’d also argue that the acronyms/names aren’t getting any less tortured. :)

Matthew: I wasn’t thinking strictly national advertisers. If we can create the buckets of advertising content, then conceivably we could put local advertisers in those buckets as well for users to choose from, right? And what if a user wants (it’s possible, although not a given) only local ads?

You also raise a good point about the revenue. We make advertising money by delivering reach. If ads are opt-in, what does that do to the revenue model?

]]> By: Matthew M http://contentninja.wordpress.com/2008/05/14/invest-a-little-gain-a-lot/#comment-101 Matthew M Thu, 15 May 2008 13:26:01 +0000 http://contentninja.wordpress.com/?p=39#comment-101 Many online ad agencies let you choose which ads to display on your site. I think it is feasible to allow a member/user to show the Latest Woot! product or display ebay ads based on an ebay category or keyword. From a programming perspective it is possible to create these buckets and allow members to embed ones they choose into their page. I am thinking Oodle, Ebay, Craigslist..etc. The shared revenue part is beyond me but damn it sounds cool right now. Another thought comes to mind: is imitation and reinvention necessary to create this portal or do we start on a path of discovery and hope someone else already built it? It is similar to the Apple vs Microsoft history. Steve and Bill are both rich so who really cares anymore. Many online ad agencies let you choose which ads to display on your site. I think it is feasible to allow a member/user to show the Latest Woot! product or display ebay ads based on an ebay category or keyword.

From a programming perspective it is possible to create these buckets and allow members to embed ones they choose into their page. I am thinking Oodle, Ebay, Craigslist..etc. The shared revenue part is beyond me but damn it sounds cool right now. Another thought comes to mind: is imitation and reinvention necessary to create this portal or do we start on a path of discovery and hope someone else already built it? It is similar to the Apple vs Microsoft history. Steve and Bill are both rich so who really cares anymore.

]]> By: Chuck Peters http://contentninja.wordpress.com/2008/05/14/invest-a-little-gain-a-lot/#comment-97 Chuck Peters Thu, 15 May 2008 04:27:17 +0000 http://contentninja.wordpress.com/?p=39#comment-97 Could this list power a "Lucy", or Local Information User Community, as proposed by Bernie at http://bjsmith.wordpress.com/2008/05/10/cedar-liuc-water-liuc/ ??? Could this list power a “Lucy”, or Local Information User Community, as proposed by Bernie at http://bjsmith.wordpress.com/2008/05/10/cedar-liuc-water-liuc/

???

]]> By: Allen Taylor http://contentninja.wordpress.com/2008/05/14/invest-a-little-gain-a-lot/#comment-95 Allen Taylor Wed, 14 May 2008 22:34:28 +0000 http://contentninja.wordpress.com/?p=39#comment-95 Nice writing. You are on my RSS reader now so I can read more from you down the road. Allen Taylor Nice writing. You are on my RSS reader now so I can read more from you down the road.

Allen Taylor

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